IDAN COHEN
Tel Aviv, Israel /
9:32 PM
IDAN COHEN
Tel Aviv, Israel /
9:32 PM
social ads
social ads
High-impact performance creative designed to beat the skip button. These ads are built for speed and clarity, ensuring the message lands instantly - grabbing attention even from viewers on the move before they have a chance to scroll away.
proof dash cam
2022
my role
Directing & editing
about that
Selling peace of mind through high-stakes scenarios. By presenting extreme road incidents, this ad validates the absolute necessity of a dash cam. It utilizes a sharp problem/solution structure to trigger immediate realization: on the road, you can't afford to be without proof.
my role
Directing & editing
about that
Selling peace of mind through high-stakes scenarios. By presenting extreme road incidents, this ad validates the absolute necessity of a dash cam. It utilizes a sharp problem/solution structure to trigger immediate realization: on the road, you can't afford to be without proof.
my role
Editing
about that
Visualizing the ease of home transformation. This ad strips away the complexity of interior design, focusing on the beauty and simplicity of the product. It demonstrates the endless possibilities of wall styling, proving to the viewer how effortless it is to upgrade their space without a single nail.
mixtiles
2022
my role
Directing & editing
about that
Visualizing the ease of home transformation. This ad strips away the complexity of interior design, focusing on the beauty and simplicity of the product. It demonstrates the endless possibilities of wall styling, proving to the viewer how effortless it is to upgrade their space without a single nail.
my role
Directing & editing
about that
A silent-film comedy for a modern tech tool. We channeled a Charlie Chaplin-esque aesthetic to exaggerate the frustration of "old school" home repair. The slapstick humor serves as the perfect hook to highlight the contrast, making the modern ease of Walabot DIY shine by comparison.
walabot diy ("get with the times") 2021
walabot diy
("get with the times")
2021
my role
Directing & editing
about that
A silent-film comedy for a modern tech tool. We channeled a Charlie Chaplin-esque aesthetic to exaggerate the frustration of "old school" home repair. The slapstick humor serves as the perfect hook to highlight the contrast, making the modern ease of Walabot DIY shine by comparison.
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