viral content
viral content
Consistently creating content that captures the pulse of the feed. My work demonstrates a deep understanding of the platform's language, crafting native short-form videos that are built to perform, resonate, and maximize reach.
the bomb shelter hero
MAR 2026
my role
Creative, Directing
about that
We leveraged the familiar struggle of closing a heavy shelter door into a comedic fail, using extreme relatability to promote the new fitness partnership between 10bis and Freefit.
the fear of opening a soy sauce
FEB 2026
my role
Creative, Directing, AI
about that
We transformed the everyday dread of opening a soy sauce packet into a bomb-defusal comedy, using extreme relatability to drive viewers toward ordering full-sized groceries on 10bis.
the bomb shelter hero
JAN 2026
my role
Creative
about that
Taking the everyday struggle of dealing with a pharmacist’s impossible instructions
dag bamikro
DEC 2025
my role
Creative & Directing
Creative & Directing
about that
The goal was to create a real office situation revolving around food that triggers immediate identification. This relatability directs the viewer toward an action that aligns perfectly with the product's purpose.
The goal was to create a real office situation revolving around food that triggers immediate identification. This relatability directs the viewer toward an action that aligns perfectly with the product's purpose.
BYRON STORM
jan 2026
my role
Creative
about that
When the news cycle went into hysteria mode over an approaching storm, holding the country in fear of a "hurricane," I saw a comedic opportunity. This video holds a mirror to the public panic, exaggerating the dramatic preparations to capture the absurdity of the collective over-reaction.
my role
Creative & editing
about that
A comedic look at the unspoken war on the sidewalk. We visualized the anxiety of crossing a bike lane as a life-or-death mission.
bikes in tel aviv
dec 2025
my role
Creative
about that
When the news cycle went into hysteria mode over an approaching storm, holding the country in fear of a "hurricane," I saw a comedic opportunity. This video holds a mirror to the public panic, exaggerating the dramatic preparations to capture the absurdity of the collective over-reaction.
my role
Creative & editing
about that
A comedic look at the unspoken war on the sidewalk. We visualized the anxiety of crossing a bike lane as a life-or-death mission.
my role
Creative & editing
about that
A morale-boosting piece released during a critical wartime period. The video juxtaposed the grim reality with the unstoppable power of unity, becoming a defining moment of national resilience. It exploded across platforms with tens of millions of views, shared by top global advocates and broadcasted on national television. Note: This video contains war-related footage that may be difficult to watch.
my role
Creative & editing
about that
A comedic look at the unspoken war on the sidewalk. We visualized the anxiety of crossing a bike lane as a life-or-death mission.
HANUKKAH WARTIME ANTHEM dec 2023
bikes in tel-aviv
dec 2023
HANUKKAH WARTIME ANTHEM dec 2023
my role
Co-edit & post
about that
A morale-boosting piece released during a critical wartime period. The video juxtaposed the grim reality with the unstoppable power of unity, becoming a defining moment of national resilience. It exploded across platforms with tens of millions of views, shared by top global advocates and broadcasted on national television. Note: This video contains war-related footage that may be difficult to watch.
my role
Co-edit & post
about that
A morale-boosting piece released during a critical wartime period. The video juxtaposed the grim reality with the unstoppable power of unity, becoming a defining moment of national resilience. It exploded across platforms with tens of millions of views, shared by top global advocates and broadcasted on national television. Note: This video contains war-related footage that may be difficult to watch.