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creative direction

creative direction

Bridging the gap between high-level business strategy and pixel-perfect execution. I lead creative processes that align visual storytelling with brand goals, ensuring every piece of content serves a clear purpose and delivers measurable impact.

dig product video
2025
my role

Creative Direction

about that

I led the creative vision to visualize the "unseen" power of Dig's AI. We engineered "Glyde," a fictional brand universe, to simulate the real-world chaos of social video. By pushing this hyper-realistic content through the product’s lens, we replicated the "Aha!" moment of a live demo — turning abstract data into a clear, premium argument for Dig's global market leadership

my role

Creative Direction

about that

Created during a critical company pivot, this video served as the visual anchor for a brand with no existing identity. Drawing inspiration from the Gen-AI revolution, I defined a mobile-first aesthetic that established the company’s future look before the product was fully finalized.

my role

Creative Direction

about that

I led the creative vision to visualize the "unseen" power of Dig's AI. We engineered "Glyde," a fictional brand universe, to simulate the real-world chaos of social video. By pushing this hyper-realistic content through the product’s lens, we replicated the "Aha!" moment of a live demo — turning abstract data into a clear, premium argument for Dig's global market leadership

glossai brand video
2024
my role

Creative Direction

about that

Created during a critical company pivot, this video served as the visual anchor for a brand with no existing identity. Drawing inspiration from the Gen-AI revolution, I defined a mobile-first aesthetic that established the company’s future look before the product was fully finalized.

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SOCIAL ADS

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SOCIAL ADS

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